Drama Coursework: Response Phase :: Drama

Drama Coursework: Response Phase The play that we have been work-shopping is ‘Legal Weapon’ by Mark Wheeler. This play at first appears to be concerned with road safety but under further study we see that it deals with guilt and denial, family loss and retribution. We have several central roles, Andy is the speeding driver and Jazz is his girlfriend who’s seeing a footballer called Matt whose brother was killed by a drug addict driver. Kelly is the learner driver who is tragically killed by Andy, her father, Brian, who desperately wants retribution for the death of Kelly. There is a narrator character known only as â€Å"A† she is omnipotent and described all the characters feelings throughout the play and gives us a summary of what is about to happen. We have also studied a play called Too much Punch for Judy which deals with similar issues in a very much different way. From this play, my group and I saw the possibilities for lots of explorative strategies for example cross cutting and marking significant moments. We work shopped different sections of the play, the first section, Loves Young Dream was cross cut with section 2: Apart. We decided from the outset that we wouldn’t use much set or costume to keep the attention of the audience on the action and to emphasize the areas that need to be central. We also work-shopped the section with the actual accident in it, Section 3: Fatality was we cross cut with some of section 4: Outcast. We used a lot of still image in our workshop mostly to portray a sense of fear in the piece. In Section 4 + 5 we began with a still image of three separate stages of the drama piece as a way to mark the moment. CSL was Alex in the role of Andy driving his car, carefree and happy driving along the road, this is set seconds before he tops the ridge and hits Kelly, before the freeze, Alex for a few seconds made driving sounds and turned his imaginary steering wheel before freezing. Most of the stage was in darkness with a bright spot on Alex. The light went off on him and a spot then came up on Jenna as Kelly in the centre of the stage facing away from the audience Sally was a concerned bystander running towards her; this scene is just after the accident, Sally being a witness to the crime. As Sally reaches the stricken Jenna she freezes with a look of panic and a blackout ensues. The spot comes up on Aaron and I walking as a funeral procession with

The Advertising Industry Has Three Major Sectors

Advertising Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion. Advertising involves the process where in a massage is designed so as to promote a product, a thought, an idea or even a service. The concept of advertising has assumed a dynamic form with the use of the various mediums of communication. From the newspaper, magazines, posters, neon and fluorescent signboards, billboards to the commercial on TV, laser shows to inflated high-rise figures and objects, advertising has come a long way. The work is formidable as it spearheads a process intended to attract, modify, change and influences public opinion. From the local business to multinational firm and all need to advertise. While politicians, social organizations, government special groups need to advertise their motto, national airlines, auto mobile manufactures, food and consumer goods manufacturers have to reach the consumer. Specialist products and services are often advertised through trade magazines and exhibitions. Lately mail-shots, handbill circulation, special offers have become very popular. There are still other ways of advertising. There are window displays, display on telephone directories, transit sign on buses, lamp posters, banners, etc. Advertising through the electronic media has been perhaps the most popular medium. Advertising, as an effective medium, uses a variety of techniques to create effective advertisements. A basic appeal is at the heart of advertising. Slogans and product characters are created to catch the attention of the viewers. Most winning advertisements would encompass factual information with emotional appeal. The advertising industry has three major sectors. †¢Business or organization which wishes to advertise, Media which provides the medium for advertising and †¢Ad-agency which creates the ad to suit the need of the firm. Ad agencies vary in the size and turnover. Nevertheless the process of creating an ad remains the same. The annual expenditure on the advertising has been to the tune of Rs 8000 crores and the figure could be higher. USA has projected media spending on advertising on the net to approximately $7700 by the turn of the century. The scope for advertising professionals c ertainly shows an upward trend.

Marks & Spencer SWOT and PEST Essay

Marks and Spencer is the British multinational retail company that specializes on producing clothing and high-quality food. Being the dominant force on the UK market Marks and Spencer owns 600 stores in the home country and over 225 stores worldwide. Bird (1986) claims Marks and Spencer to be the most powerful image of Great Britain; the company currently being the most profitable UK organization also is one of the most innovative in the world. Two main features of the Marks and Spencer are centralization and simplicity. The firm tends to use centralized organizational structure and tries to keep everything simple avoiding the complexity in any aspect of systematic applications (Howells, 1981). Strengths: Marks and Spencer has been known for its highest standards of fair-trading, which include acquiring strong contacts with current suppliers, producing and proposing high-quality food, being friendly to the staff and having a flexible exchange policy for existing customers (Grayson, 2011). Having a stable and positive reputation is inevitable for the big worldwide brands. The company being initially only focused on producing garments lately diversified its market to the other sectors, such as food, electronics and furniture (Hamil, Crosbie, 1990). Diversification guaranteed bigger amount of customers for the company and expanded its growth. The company tends to locate its stores in the high streets which leads to obtaining large amount of customers every day and therefore larger profit. (Bird, Witherwick, 1986). Furthermore, Marks and Spencer does not rent the premises, it owns stores eliminating the possible rental costs. Marks and Spencer is an international retailer which owns more than thousand shops approximately in forty countries, covering market of such a big size is beneficial for the company’s income (Salmon, Tordjman, 1989). According to Doyle (1982), Marks and Spencer is the Britain’s strongest and most successful brand that makes company well known around the world and differentiates it from competitors making it unique. Weaknesses: Marks and Spencer due to diversification and operating in more than one market (garments, food, furniture) is not concentrated on any particular segment, unlike its main competitors such as Tesco and Sainsbury’s which  retail only food (Lewis, Thomas, 1990). The lack of the focus and concentration may lead to the reduced innovations and scarcity of the expertise in one particular market area. When Marks and Spencer tried to expand their market adding the clothing line for younger people, it experienced loss and failure, as it wasn’t able to follow latest fashion trends to satisfy younger audience and kept a reputation of the retailing brand mainly for elder women (Fletcher, 2007). According to Alon (2000), Marks and Spencer experienced lack of inventory control which led to the underperforming other major British companies by 25% in 1998. The average price comparison made by Telegraph in 2008 has shown that the prices on the Marks and Spencer’s food exceed thos e in Asda by 3.6%. The company is considered high-priced and looses large amount of customers from middle and lower class, who prefer daily shopping in other big retail chains like Asda, Sainsbury’s and Tesco, where prices are much cheaper and more reasonable (Avery, 2011). Political factors: Each company which desires to maximize its profit should develop within the governmental policies. Marks and Spencer is not an exception, as the company believes that engagement with the government is beneficial for the organization’s income. According to Marks and Spencer’s official website, company tends to communicate with the political audiences either directly or through the trade memberships. After the â€Å"green† governmental policy in 2008, Marks and Spencer introduced the 5p charge for the plastic bags across its stores (Vaughan, 2011). Marks and Spencer is located in the UK, which has stable political background and tax policies (McGrattan, 2005). However, in 2005 the company experienced losses in the EU area and appealed to the court for the opportunity to deduct international losses from its UK tax bill (European Commission Legal Services, 2005). After European Court of Justice announced that Marks and Spencer and other UK companies have the right to counterpoise British tax bill, Marks and Spencer has won this case receiving 30 million tax relief (BBC, 2005). Economic factors: The majority of international companies are considering the USA a perfect area of franchising due to the big population and large size of the market. Marks and Spencer was among the first British retailers who considered  expanding its business to the North America (Alexander, 1995). However, the September 11 attacks have caused economic crisis and change in the purchasing behavior of American citizens which led to the extreme losses experienced by Marks and Spencer throughout the following year imposing the company to close the non-core branch in North America (BBC, 2002). Due to the financial crisis taking place in 2007-2008 (Barrel, 2008) and later severe crisis in Eurozone, the sales of Marks and Spencer has significantly decreased, as the salaries of the middle-class didn’t math the high-priced food and garments offered by the retailer (Rayner, 2008). Social factors: According to Marks and Spencer’s official website, company is focused on applying ethical trading, producing nontoxic food and employing responsible use of an energy, as the company believes that adapting CSR is vital for the development of business. Company is especially focused on the animal welfare, being the first UK retailer to sell only free-range eggs in its stores (Jones, 2005) and along with several other British retailers promotes food without additives (Jones, 2007). However, several years ago Marks and Spencer was accused in using the child labour in Morocco which might have damaged the company’s reputation (Frankental, 2001). According to Moore (1995) and Campbell (2010) Marks and Spencer over the past years has increased the amount of advertisement using different types of commercials. Nevertheless, the company was not been able to satisfy customers’ needs, while producing their clothing line for young people which led to the losses of profit (Jobbe r, 1999). Technological factors: According to Butler (2013), Marks and Spencer is the only big British food retailer that does not have an online shopping service, while other companies like Sainsbury’s and Morrison are making millions of pounds through the web. The company for the long time is using RFID (Radio Frequency Identification) technology that helped to achieve more efficient supply chain system. After the success with Marks and Spencer other British supermarkets implemented this technology in order to reduce costs and improve customer service (Jones, 2005). In 2012 Marks and Spencer announced  the new marketing plan that included the wi-fi connection throughout its stores, planning that the customers would be able to see the full stock of products on their devises which would simplify searching for the preferable item (Raddick, 2012). Conclusion: Marks and Spencer is the powerful international retailer that can maximize its future profit taking into consideration further opportunities and threats of substitutes. Marks and Spencer should consider adding online shopping for its food products, as the other British food retailers like Tesco and Sainsbury’s already have this feature that gives a big percentage of companies’ income. Another way for developing company may be expanding to the Asian market which can guarantee huge profit due to the big size of population. One of the main threats caused by economic crisis both in USA and European Union is the loss of bargaining power of customers. People find it hard to afford the high prices offered by Marks and Spencer and therefore try to search for a cheaper alternative. Retailer in future should adapt to the social changes when producing their clothing line for younger people in order to satisfy this audience.

Malcom x and essays

Malcom x and essays The mid 20th century was a trying time for black Americans. Facing social, political, and economical injustices, over 20 million black Americans were living in the free land of America while being denied equality and opportunity. Malcolm X called this condition of living 20th century slavery, implying that the black man was still not free some 100 years after the Civil War. While there were many black leaders at this time, two of the most recognized figures in the Civil Rights struggle were Dr. Martin Luther King and Malcolm X. These two powerful orators had the power to motivate their audiences with a strong felt passion for the cause of freedom. During the early 1960s, after years of small, gradual progress, there was an act now attitude in messages of both men. However, each had his own idea of action. Ultimately King and X wanted a similar result of their fight. Freedom. Although there are similarities in their methods and philosophies concerning the freedom movement, bot h men differ drastically in their approaches. In this paper I will compare the two black leaders and how they differ method of action and religious beliefs and how they relate to the overall message of the men. All of which will be based on the readings from the course text. The first difference I noticed in the speeches of the two men is their idea of action. Where King would organize a march or a sit-in, X would urge his followers to use any means necessary, often with the use of violence, to make their message clear. That message, for both men was one of non-acceptance of the blatant injustices that were being imposed upon black Americans. One of Kings solutions to this problem was economic control by withdrawing black money from merchants and industries that were not treating blacks fairly. King said, We dont need to argue and to curse. We dont need ant Molotov cocktails, instead King urge black Americans t...

Compare the way death is presented in MTB and OMFS Essays

Compare the way death is presented in MTB and OMFS Essays Compare the way death is presented in MTB and OMFS Essay Compare the way death is presented in MTB and OMFS Essay Essay Topic: Seamus Heaney Poems Both MTB and OMFS are both poems of similarity as they both speak out the loss of a child. There are however many differences in the two poems. MTB is written by thirty years old, Seamus Heaney looking from the perspective of his younger self when he brother died and explains the gradual understanding of the death. Benjamin Johnson writes differently in OMFS, about the loss of his son, at the time of the passing away. This difference already begins my comparison as the ages of both narrators influences both the poems greatly. MTB has a lack of understanding in the memories as they are remembered by a child; however, OMFS has the more mature tone because its coming straight from an adult. The two poems may be written about the same topic, but there are many subtle differences contained within the wording and the background. Heaney wrote MTB in 1968, when he was 29, but Johnson wrote OMFS more than 350 years ago, in 1616. These time stamps altar the way we read the poems immediately because Johnson was writing in a completely different time. Then world he lived in was a time of low sanitation, scarce amounts of food and therefore child mortality rate of 20-40%. 1616 was also a time when a man wouldnt show emotion so crying over his son was not expressed in the OMFS. Johnson however tells us I met my father crying, so the time must have changed to make this socially acceptable. The opening line to OMFS begins Farewell thou child of my right hand. There isnt anything ambiguous about it, we know immediately a child has died. Broken down into two sections, this line already shows us the tone of the poem. Farewell thou child shows us from the very start that this is a poem where something has gone and its not returning. Also the poem is addressed to the child, not about it. Unlike MTB this is a way of showing the authors grief directly rather than through words and emotions. [T]hou child of my right hand makes the child seem more than just a person to Johnson, but more like a partner. Its frequently said how you right hand man is your best friend and most trusted companion, also in ways of the Gods; the right hand man would have been an accomplice or a personal messenger so we really see the seriousness of how much the child meant to Johnson. Heaneys beginning to MTB is completely different in comparison. I sat all morning in the college sick bay is a much more laid back start to a poem as its extremely simple linguistically, using everyday words and writing in a journalistic form. Its a very detached sentence which really kicks off the poem with no messing about. Compared with the complexity of Johnsons writing this is extremely bland and almost un-meaningful. Of course its not un-meaningful at all because as we progress into the poem the language changes becoming more complicated, for example the description of wearing a poppy bruise is not as obvious as the first line. The two lines, although they prepare us for similar poems on child deaths, start us in very obvious different ways as MTB does not prepare us for a poem about death. The first line of it sets us up for a poem about a holiday for teenagers or possibly someone going home early as theyre ill whereas OMFS immediately plunges into the concept of somebody lost. Both Heaney and Johnson are both from religious backgrounds but both have different styles which are inflicted into their poems. Heaney was from a strict catholic background and Johnson was in a time where everyone was strictly protestant. Therefore they both included a significant amount of religious context in their writing. Johnson says, tho wert lent to me and I thee pay which gives the impression he believes God leant him his son and when his time was up, the bill of life was paid back. This shows how strongly he has faith in God and is being consoled by the effects of religion because its almost as if hes saying that God knows what hes doing. Heaney goes about it differently, saying Snow drops and candles soothed the bedside. The candle and snow drops are both symbols of serenity and peace, showing how the dead child is now comfortable. Also because snow drops are white it shows the purity of this, and they care known to come out at the beginning of spring so can be seen as a new life starting somewhere else. In both poems, the deaths seem very soothing. Heaney says the candles soothed the bedside and Johnson says Rest is a soft peace. This imagery seems more like the children are sleeping though, rather than dead. Both the writers seem strong through their poems, however, Johnson does say could I loose all father which can be interpreted in different ways. We could see it as him saying hes contemplating suicide, but I think we know this wouldnt have been an option as this would only send him to hell. I think it would be more correct to see it as him simply relinquishing fatherhood now. Johnsons poem seems to see death as a heroic thing as he is writing the poem in heroic couplets, and refers to the death and something he should envie. Heaneys poem however seems to see it more as a dire thing and the death of his brother was seen as a hard blow. Both of the poets mention how old the dead children were, but neither of them actually says so. Heaney sneaks it in as he ends the poem a four foot box, a foot for every year and Johnson says seven yeeres tho wert lent to me which shows that the age of the children is not important, yet still significant. The description of Heaneys brothers wounds are that he was wearing a poppy bruise which implies the wonder of how something so small could cause so much damage, as if hes in disbelief whereas Johnson embraces the death of his son, Exacted by thy fate. It also gives us the war imagery as poppies are worn as remembrance for the soldiers. I find the most effective poem Heaneys Mid-Term Break because I can understand it more at first glance and I think that it is more likely to draw people in because they dont have to study it in as much detail. However the detail in Johnsons On My First Sonne does stop you and leave you wandering, so I also think this is effective.

A New Ending to the Lord of the Flies

Instead of coming at me, like I thought he would he ran the opposite direction and started screaming at the top of his lungs. By now the fire was out of control; it was racing down the mountain side, faster than fast. I started to run again, this time I was running toward the beach. â€Å"I need to get the littluns to safety† I said to myself. I ran and ran to the beach and went to grab the conch were it should have been; but I stopped myself. The conch is gone just like Piggy. Shattered, into a million pieces. I fell to the ground with exhaustion and grief. I could feel the heat of the fire coming nearer and nearer. As Jacks hunters came closer to me I heard them chanting a different chant. I could have sworn that I hear Jack screaming in pain. Someone burst out of the trees, screaming in pain. â€Å"Jack,† I said to myself as I looked to see if I was right. Sure enough I was right, but this was worse than I imagined, he was on fire! Half of his body was burnt. He looked at me with a sad, hurt look. He ran past me and jumped into the ocean. Jack never resurfaced, and I wasn’t about to go and get him. I heard more screaming behind me. I knew they were coming after me so I ducked down and tried to not move. Maybe they won’t notice me. It must have been ten minutes before I heard any noise coming out of the forest. But as everyone gathered around me it became silent. â€Å"Is everything all right? † I heard a somewhat familiar voice say. I looked up to see who was talking. I started to talk, but as I saw who it was my mouth just stayed open. â€Å"Dad? † I said in unbelief. â€Å"I knew it. † I yelled as I got up and ran to him. He stared as if I was dead. Maybe I am dead and this is all a dream. As I jumped in to his arms I was assured that I was alive when he caught me. He whispered in my ear. â€Å"Ralph? Is that you? † â€Å"YES! † I yelled â€Å"it is me! † I said more quietly. I started to cry out of relief. Dad started to cry too. â€Å"I thought you were dead! † he said barely above a whisper. â€Å"Well, how many of you are there? † he asked getting up and putting me down. â€Å"Um, I really don’t know. There are a few kids dead. † I said the last part a little quieter. â€Å"Well than, who is the leader. Roger was standing next to me. When dad said this, I half expected him to claim the glory, and I was going to let him. Instead he backed up, as did all the other kids. Roger spoke up, â€Å"Ralph is the leader. † He said this with a sound of remorse. â€Å"Ralph? How could you let this happen? † dad sounded surprised that I could let everything get so out of hand . â€Å"I tried to keep everything under control, but when jack got mad and left, everything went out of hand. You can’t honestly think that I could keep control over twenty some boys. I said this and started to cry. â€Å"Well then I guess we should get you boy’s home. † My dad said with a look of guilt on his face. I don’t blame him, though. On the ride home I couldn’t help but ask how mom is. She is fine apparently. I can’t wait to see her. Dad said she couldn’t get over the fact that I was gone. When we made sure that every one was home and good, we made our way home. As we arrived to the house I was reminded of the day I left here some time ago. As I burst through the door to start my life over.

Strategic International Business Essay Example | Topics and Well Written Essays - 2500 words

Strategic International Business - Essay Example In order to gain a competitive edge in a new market, the concept of strategies adopted should entail steps that are different from those of rivals (Sekhar 2010, p.6). Currently the retail giant operates in twenty-seven countries across all the continents, but surprisingly missing in the world’s largest economy, the United States, after it pulled out in 1994. Various research findings reveal that retail business market penetration in developed nations such as Singapore and Netherlands range from 85 percent to 51 percent respectively. Additionally research work conducted by Ebeltoft Group and MacMillan reveal the business of consumer retail is fastest in developing nations and more so in south America, and Africa (Loeb, 2013). The research also indicated that the net profit in these regions was also the highest amongst retail firms operating there, compared to other regions. In these economies market penetration is not as saturated as the case in more developed economies but the French retail giant is heavily represented in Latin America. Carrefour’s Current Markets The retail giant operates in four Latin American countries; the Dominican Republic, Colombia, Brazil and Argentina collectively having 284 hypermarket stores, 151 supermarkets, 695 hard discounters, 48 convenience stores and 124 cash and carry stores. The retail giant, on the other hand, is weakly represented in Africa with a total of only sixteen hypermarkets, thirty-seven supermarkets and one cash and carry store spread out in North Africa. Given these scenarios, it would be imperative to for the firm to consider an expansion plan in sub Saharan Africa and particularly South Africa. However, while considering entering into the South African market, Carrefour must learn a lot from its previous market entry strategies that failed in, for instance, Japan where it was unsuccessful in understanding and meeting the needs of Japanese consumers. Carrefour failed to conduct thorough pre-entry m arket research, and thus while carrying out market intelligence, it should consider applying the SWOT analysis; considering each strategy’s strengths, potential weaknesses and how best it can utilize potential opportunities in the South African market. These include first the Strengths it is competitive in prices compared to the rivals, has relatively large stores with a range of non-food items, expansion growth has been impressive and it places emphasis on locally sourced products. Secondly, weaknesses in their home country they are beaten by local rivals, Casino, their own brands are generally underdeveloped and finally it did not study markets in the United States and Japan, which resulted in failure. There is the opportunity in expanding to modest infiltrated market such as South Africa; despite the threat of rivalry from more prevailing Wal-Mart after their entry into the South African market. South Africa It is a middle-income economy and home to bulging number of middl e class citizens, and with the government courting foreign investments into the economy; such moves seemed to have attracted Carrefour’s global retail rivals into the country such as Wal-Mart who are planning to enter the market. The country boasts of well-developed infrastructures and these developments provide a boosts for those firms planning to set up footprints into the country. The country is waking up to the